Nestled in the heart of Palm Springs, California, the Plaza Theatre stands as a testament to the golden era of Hollywood and the vibrant cultural tapestry of the region. This historic venue, with its charming Spanish Colonial Revival architecture, has been a beacon of entertainment and artistry since its grand opening in 1936. As you stroll down South Palm Canyon Drive, the theatre's iconic facade invites you to step back in time and experience a piece of history that continues to enchant visitors from all over the world.
The Plaza Theatre opened its doors on December 12, 1936, with the premiere of Camille starring the legendary Greta Garbo and Robert Taylor. Owned by Earle C. Strebe, the theatre quickly became a cultural hub, hosting world premieres and attracting Hollywood's elite. It wasn't just a cinema; it was a glamorous stage for some of the most celebrated radio broadcasts of the time. Stars like Jack Benny, Bob Hope, and the comedic duo Amos 'n' Andy graced its stage, bringing national attention to the desert oasis of Palm Springs.
During the 1940s, the theatre also became home to the Village Vanities, a local production that evolved from the Desert Circus's Village Insanities. This annual show added a touch of local flavor and humor, further cementing the Plaza Theatre's role as a cornerstone of entertainment in the area.
In 1990, the theatre embarked on a new chapter with the introduction of The Fabulous Palm Springs Follies. This Broadway-caliber revue celebrated the music, dance, and comedy of the 30s, 40s, and 50s, featuring a cast of seasoned performers who had lived through the era. Under the leadership of television producer Riff Markowitz, the Follies became a beloved institution, running from late October through May each year until its final curtain call in 2014.
The Follies were more than just a show; they were a celebration of life and vitality, showcasing performers like Dorothy Kloss, the world's oldest showgirl, and Leonard Crofoot, known for his roles in Star Trek. The production even inspired a documentary, Still Kicking: The Fabulous Palm Springs Follies, which was nominated for an Oscar in 1998.
After the Follies concluded, the Plaza Theatre faced an uncertain future. However, the community's love for this historic gem sparked a movement to restore it to its former glory. The Save The Plaza Theatre campaign was launched in 2019, aiming to preserve the theatre's legacy and ensure its place in Palm Springs' cultural landscape for generations to come.
In a remarkable show of support, former Frasier producer David Lee donated $5 million to the restoration efforts, with an anonymous donor contributing an additional $2 million. Managed by the Palm Springs Plaza Theatre Foundation, the project aims to rejuvenate the theatre while maintaining its historic charm. Restoration work is set to begin in the summer of 2023, promising a bright future for this beloved landmark.
While the restoration is underway, the Plaza Theatre remains a captivating destination for history buffs and cultural enthusiasts. Its location within La Plaza, one of the first planned shopping centers in Southern California, offers a delightful blend of shopping, dining, and entertainment. Visitors can enjoy the vibrant atmosphere of Palm Springs while imagining the glamour and excitement that once filled the theatre's halls.
The theatre's architecture, with its red-tiled roof and stucco walls, is a beautiful example of the Spanish Colonial Revival style that characterizes much of Palm Springs' historic district. Even from the outside, the Plaza Theatre exudes a sense of nostalgia and charm, inviting passersby to pause and appreciate its storied past.
As the Plaza Theatre undergoes its transformation, the anticipation builds for its reopening. The restoration promises to enhance its facilities to meet modern theatrical needs while preserving the unique character that has made it a cherished part of Palm Springs' heritage. Once completed, the theatre will once again host a variety of performances, from classic films to live productions, continuing its legacy as a cultural cornerstone.
In conclusion, the Plaza Theatre in Palm Springs is more than just a building; it is a living testament to the city's rich history and enduring spirit. Whether you're a history enthusiast, a lover of the arts, or simply a curious traveler, a visit to the Plaza Theatre offers a glimpse into a bygone era and a promise of exciting new chapters to come. As the restoration project unfolds, this iconic venue is set to shine even brighter, welcoming visitors to experience the magic of Palm Springs' past and future.
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